Tesco has operated on the internet since 1994 and was the first retailer in the world to offer a robust home shopping service in 1996. Tesco.com was formally launched in 2000 and is currently the World’s biggest online supermarket, It has stores in 12 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia, the Republic of Ireland and Thailand.

Tesco.com expanded quickly beyond selling just groceries online. They have a large range of ‘non-food’ products, such as TVs, Furniture, Clothes, Laptops and gardening tools under its Tesco Direct brand. Tesco.com has an Entertainment site which sells CDs, DVDs, music downloads, and books. Other sites that make up Tesco.com are Wine, Clothing, Phone Shop, Banking and Insurance, Clubcard, Health and more.